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GIFA Academy Event – LinkedIn through the Lens of the Director
April 18 @ 12:30 pm - 1:30 pm
We are pleased to welcome Nichole Culverwell of Black Vanilla to present at our upcoming GIFA Academy Event, taking place on Thursday 18th April 2024 at 12.30pm.
This session will explore the positives and the pitfalls of the leading B2B social media channel – LinkedIn.
LinkedIn has evolved considerably since its launch in 2002; the platform has become one of the most trusted social media channels and is used by over one billion active users worldwide. In a time of increasing mistrust in social media, LinkedIn has gone from strength to strength and has become a ‘must-use’ channel for business marketing.
During the seminar, Nichole Culverwell Chart. PR, FCIPR, Agency Director at Black Vanilla will talk about social media pitfalls, including the proliferation of misinformation and disinformation, as well as how to use LinkedIn to develop your personal brand and grow awareness of your business.
Themes tackled during the session will include:
- Authentic networking and thought leadership
- Responsible content sharing
- Talent acquisition and retention
- Learning and development
- Control, privacy and cyber security concerns
- Misinformation and bias
The seminar will close by Nichole sharing top tips on using LinkedIn effectively.
The event is being held at Les Cotils, in the Harry Bound room. We would politely request you arrive in good time to register for the presentation, which will start promptly at 12.30pm.
Complimentary sandwiches and light refreshments will be provided.
Please email [email protected] with any queries.